How does the lost revenue calculator work?

You enter a few numbers you already know — leads per month, average job value, close rate, your current response time, missed calls per month, and whether you follow up systematically. The calculator estimates three separate leaks: deals lost to slow first response, revenue from unanswered calls, and leads that go cold without follow-up. It adds them into one annual figure and shows the breakdown. Every assumption is shown with its source and can be adjusted to your own data.

Are the numbers accurate?

It's an estimate, not a guarantee, but it's based on published industry research rather than guesswork — the multipliers come from named studies on lead-response timing, missed-call behavior, and sales follow-up, and reflect what that research actually shows rather than a deflated version of it. Your real figure depends on your business, which is why every assumption is shown with its source and is adjustable, and why we offer a free audit to calculate it with your actual numbers.

What's a good lead response time?

Under five minutes. Research on online leads found that contacting a lead within five minutes makes it dramatically more likely to qualify than waiting even 30 minutes, and most buyers go with the first business to respond. After an hour, most of the opportunity is gone.

How do I stop losing this revenue?

Each leak maps to a fixable system: a Speed-to-Lead system answers every lead in seconds, an AI Receptionist captures the calls you miss, and Follow-Up Automation keeps chasing leads until they book. A free 30-minute audit maps which of these would recover the most for your business.

Free tool · the full picture

Where is your revenue leaking?

Three things quietly drain new leads from a service business: a reply that comes too late, a call that goes to voicemail, and a quote that never gets chased. This calculator adds all three into one yearly number — itemized, with every assumption shown and adjustable.

Want to dig into just one? Use the Speed-to-Lead, Missed-Call, or Follow-Up calculator.

Your numbers

Your industry Optional — helps us tailor your follow-up. It doesn't change your numbers.

Online leads per month Web forms, Google, Facebook, etc. (not phone calls).

Average job / client value

Close rate (of leads you work)

How fast do you reply to a new lead, on average?

Missed / unanswered calls per month After-hours, while on a job, voicemail — your best estimate.

Do you follow up with every lead, on a schedule?

Your result

Fill in your numbers, then hit Calculate to see it.

Estimated annual revenue leak

about $0 / month

Slow lead response deals lost to replying late $0
Missed calls callers who don't call back $0
Weak follow-up quotes that go cold $0
Total per year $0

Get your custom quote

An estimate based on published industry research, not a guarantee. The free audit swaps these averages for your real numbers and maps which fixes would recover the most.

How this is calculated (and how to adjust it)

Each leak is estimated separately and added together. The multipliers below come from published industry research; tune them to your reality if you have better data.

Slow response. A share of the leads you don't currently close were lost to slow first response — winnable back by replying faster, scaled by how late you reply.

Missed calls. Most callers who hit voicemail don't call back. We count a share of your missed calls as jobs you'd have booked if you'd answered — separate from your online close rate, since calls convert differently.

Would book

Weak follow-up. Systematic multi-touch follow-up recovers a share of leads that currently go cold — based on the follow-up level you selected.

Sources are industry studies on lead-response timing, missed-call behavior, and sales follow-up. Figures are estimates; your audit uses your real numbers.

What fixes each leak

Slow response →

A Speed-to-Lead system replies to every new lead in seconds, on every channel.

Speed-to-Lead →

Missed calls →

An AI Receptionist answers 24/7 in your voice and books the call straight to your calendar.

AI Receptionist →

Weak follow-up →

Follow-Up Automation keeps chasing every lead across email, SMS, and voicemail until they book.

Follow-Up Automation →

Ready to plug the leaks?

The number above is an estimate. In a free 30-minute audit we use your real lead flow, response times, and missed calls to confirm what's actually leaking — then map exactly which fixes recover the most and what they cost. You keep the plan whether you hire us or not.

Get your custom quote Prefer to talk? Book a free audit

Free and no-obligation — no pitch, no pressure.