How many follow-ups does it take to close a sale?

Most sales need persistence. Research finds about 80% of sales require five or more follow-ups, yet roughly 44% of businesses give up after a single attempt — which is where most leads are quietly lost. Companies with mature, systematic nurturing generate about 50% more sales-ready leads (Forrester).

How does the follow-up calculator work?

You enter leads per month, average job value, your close rate, and how you follow up today. The calculator estimates the share of the leads you don't currently win that systematic multi-touch follow-up would recover — the weaker your current follow-up, the larger that share — and values it at your average job size. Every assumption is shown with its source and is adjustable.

Is the number realistic?

It's an estimate, not a guarantee, but it's grounded in published sales-follow-up research rather than guesswork. The recovery share scales with how much follow-up you do today, and you can change your inputs and follow-up level to match your business. A free audit calculates it with your real numbers.

Free tool

What are leads going cold costing you?

Most leads don't say no — they just go quiet, and never get chased. The deals that needed a second, third, or fifth touch fall through the cracks. Put in your numbers to see what weak follow-up costs each year, and what a systematic sequence would recover.

Your numbers

Your industry Optional — helps us tailor your follow-up. It doesn't change your numbers.

Online leads per month Web forms, Google, Facebook, calls — anyone who asked for a quote.

Average job / client value

Close rate (of leads you work)

How do you follow up with leads today?

Your result

Fill in your numbers, then hit Calculate to see it.

Revenue lost to weak follow-up

about $0 / month

Your follow-up today what you selected —
Deals recoverable leads a sequence would save 0 / yr
Recoverable per year $0

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An estimate based on published sales-follow-up research, not a guarantee. The free audit uses your real numbers and shows how Follow-Up Automation would capture them.

How this is calculated (and how to adjust it)

We start from the leads you don't currently win and estimate the share that a systematic, multi-touch sequence would recover — larger the weaker your follow-up is today, zero if you already run a real sequence. We value that share at your average job size. Switch the follow-up dropdown to see the effect.

Follow-up recovery. About 80% of sales need five or more follow-ups, yet ~44% of businesses stop after one. Mature, systematic nurturing generates roughly 50% more sales-ready leads. The recoverable share runs from about 25% (no follow-up) down to 0% (a real automated sequence already running).

Want the full picture? The Lost Revenue Calculator adds slow lead response and missed calls to this.

What fixes it

Chase every lead →

Follow-Up Automation drops every lead into a multi-touch sequence across email, SMS, and voicemail — sequenced to your sales cycle, hands-off.

Follow-Up Automation →

Win back old leads →

Leads that already went cold aren't gone. Customer Reactivation re-engages your dormant list and turns it back into booked work.

Customer Reactivation →

See the whole leak →

Weak follow-up is one of three places revenue escapes. The Lost Revenue Calculator totals all of them.

Lost Revenue Calculator →

Ready to stop letting leads go cold?

The number above is an estimate. In a free 30-minute audit we use your real lead flow and close rate to confirm what weak follow-up is costing you — then show exactly how an automated sequence captures it. You keep the plan whether you hire us or not.

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Free and no-obligation — no pitch, no pressure.